Conduct your own research on Hard Rock Stadium naming rights and what sponsors are paying
for this large-scale type of investment. Provide an example of a stadium naming rights
â€¢ Why did the sponsoring company see value in naming a major sports facility?
â€¢ How do they activate/plan to activate the sponsorship?
â€¢ Do you believe these investments are worth it in the long run for corporations? Why or
USE SCHOLARLY SOURCES