1. What are the challenges and opportunities of competing in the electric vehicle industry?
2. What are Teslaâ€™s strengths and weaknesses? Does it have any sources of sustainable competitive advantage?
3. How is the Tesla Model S positioned in the market? How do its functional-level strategies align with this positioning?
4. Did it make sense for Tesla to enter the market with a high-end car, and plan a transition path to a mass-market car? Explain.
5. Why did Tesla enter residential power storage and solar cell production? Is the company trying to do too many things at once?