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1. What are the challenges and opportunities of competing in the electric vehicle industry?

2. What are Tesla’s strengths and weaknesses? Does it have any sources of sustainable competitive advantage?

3. How is the Tesla Model S positioned in the market? How do its functional-level strategies align with this positioning?

4. Did it make sense for Tesla to enter the market with a high-end car, and plan a transition path to a mass-market car? Explain.

5. Why did Tesla enter residential power storage and solar cell production? Is the company trying to do too many things at once?

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