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Assignment Instructions

Prepare an individual report demonstrating that you a) understand the key ideas presented in the assigned and recommended readings for Week 1 and b) can analyze critically the extent to which they are applicable in your current workplace. Your report should be 800-1000 words and must cite supporting evidence from the readings (or the Week 1 discussion). Your report should be double-spaced and use APA format. The title page, reference list, and any appendices are not included in this suggested word count. You do not need to include an abstract.

If you are unemployed currently, contact your faculty member for guidance on choosing another firm.

The questions your report must address are:

What business model does your company use?

What is your organization’s vision and mission?

What objective evidence is there that your organization’s vision, mission, and objectives is helping it gain a sustainable competitive advantage?

Only briefly touch on what objective evidence, using the Three Tests of a Winning Strategy, is there that your organization’s vision, mission, and objectives support its strategy? (We will address the three tests in more detail later)

Be sure to introduce your argument, explain your understanding of key terms, present your reasoning, and include independently verifiable supporting evidence.

This week, you have another individual report. You should assess the internal factors of the company for which you work.  I won’t have comments on the Week 3 discussion completed until later this week, but the material prior to the discussion and below should provide some help with this next individual assignment.  However, be prepared to review your work based on my discussion comments before you submit it next week.

You will review the organization’s internal capabilities in this paper, and their external environment in another shortly.  Strategy is crafted as a response to internal capabilities and external factors.  Soon we will look at strategic options.  For example, you will learn about Porter’s 5 forces and how they define the competitive environment for an industry.  Each force represents a threat to profits.  One way to look at strategy (Porter’s way) is as a defense against the dominant force(s) in the competitive environment, a defense that makes the best use of internal resources.  You can look at this the other way around – why choose one strategy over another? The answer is that it is the best response to the conditions at hand.

When you get to writing about an organization’s strategy it is important to look at not just WHAT they are doing, but WHY they are doing it.  This concern is relevant for the strategy of any organization.  It may be presented in the text with reference to a profit-making firm, but non-profits and public sector organizations have the same issue to address.  If you are writing about a non-profit or a public sector firm, it might be difficult to think in terms of competition.  Don’t worry about that.  With public and non-profit sector organizations, think about value rather than profit.   Look at their mission, look ahead to their vision, and then examine the objectives in between.  Look at what the organization is doing, whether it can get them to their vision, and think about the forces that can affect their work.  When you have a good idea of what they are doing, then ask yourself why are they doing it this way?  A related question is how else they could proceed, given the forces at hand.  After this sort of examination, it is good to return to the idea of competition, but even here it helps to revise traditional perspectives.  Instead of asking how an organization competes, think instead about what makes it distinctive.

But remember, don’t just observe (that’s the WHAT), explain (that’s the WHY).  Back to internal capabilities, the issue is distinction.  Given the mission and the vision, given objectives that operationalize these determinations, what resources does the organization in question have and how are they deployed.

Now, here is something important.  Do not refer to “strategies”, as in the organization has several strategies.  Strategy is singular.  Some of our course material takes a different approach, but I recommend that you think about

Complete an analysis of the key internal factors that have implications for successful implementation of your organization’s strategy and goals/objectives. Submit your work in your
assignment folder in the form of an approximate 2,000-word double-spaced APA-formatted paper. The title page, reference list, and any appendices are not included in this suggested word
count. You do not need to include an abstract.

Your paper should address these topics:

1. Given the company’s Vision, Mission and Objectives (VMO), identify the company’s core competencies and assess which ones are rare, costly, or not easily imitated. Discuss how
they are related to and critical to the VMO execution.

2. Present a summary of your organization’s strengths and weaknesses. Submit the SWOT format in Table form and add in some narrative to discuss the strengths and weaknesses in
more detail. Explain in your discussion (not in the table) why you selected them and how they relate to the VMO and organization strategy. (Note: You will have an opportunity to
complete a full SWOT analysis, including threats and opportunities, as part of your week 6 paper.). You might find this resource helpful:

How to Use SWOT Analysis

1. Apply the Resource-Based View (RBV) to help you identify both the tangible and intangible assets your organization may be able to use to accomplish its intended strategies. You can
list them in a table form and then follow with a discussion of the assets, why you selected them and how they relate to the VMO and strategy.

Watch on

Resource Based View of the Fir…
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2. Consider and discuss the things that may make your organization’s resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help you deepen your
understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and
capabilities.
IMPORTANT: Do not just use someone else’s SWOT or other analysis. We want you to think for yourself. Critically analyze your firm and write about your original
conclusions. Imagine you have been asked by the organization’s CEO or top leader to offer an assessment of the organization and how well it is positioned (or not) to deliver on the
VMO and strategy. This is a critical element, stand back and offer thoughtful criticism and recommendations.
Add in a strong conclusion that ensures the reader leaves your paper with a clear recap of your key points.

Complete an analysis of the key internal factors that have implications for successful implementation of your organization’s strategy and goals/objectives. Submit your work in your assignment folder in the form of an approximate 2,000-word double-spaced APA-formatted paper. The title page, reference list, and any appendices are not included in this suggested word count. You do not need to include an abstract.

Your paper should address these topics:

1. Given the company’s Vision, Mission and Objectives (VMO), identify the company’s 
core competencies and assess which ones are rare, costly, or not easily imitated. Discuss how they are related to and critical to the VMO execution.

2. Present a summary of your organization’s 
strengths and weaknesses. Submit the SWOT format in Table form and add in some narrative to discuss the strengths and weaknesses in more detail. Explain in your discussion (not in the table) why you selected them and how they relate to the VMO and organization strategy. 
(Note: You will have an opportunity to complete a full SWOT analysis, including threats and opportunities, as part of your week 6 paper.). You might find this resource helpful: 

https://youtu.be/EJ4uVsSqQ9k 

3. Apply the 
Resource-Based View (RBV) to help you identify both the tangible and intangible assets your organization may be able to use to accomplish its intended strategies. You can list them in a table form and then follow with a discussion of the assets, why you selected them and how they relate to the VMO and strategy.


https://youtu.be/-KN81_oYl1s
 

4 Consider and discuss the things that may make your organization’s resources and capabilities difficult for others to imitate. Use 
Value Chain Analysis to help you deepen your understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities.

IMPORTANT: Do not just use someone else’s SWOT or other analysis. We want you to think for yourself. Critically analyze your firm and write about your original conclusions. Imagine you have been asked by the organization’s CEO or top leader to offer an assessment of the organization and how well it is positioned (or not) to deliver on the VMO and strategy. This is a critical element, stand back and offer thoughtful criticism and recommendations.

Add in a strong conclusion that ensures the reader leaves your paper with a clear recap of your key points.

TARGET CORPORATION 6

Target Corporation

Name of the Student

Instructor

Institution

Course

Date


Introduction

Target Corporation is classified as one of the biggest retailers in the United States. It was founded in the 1900s but functioned poorly, using the established business model for almost 60 years. In 1962 the company opened its discount store, similar to the current business model it uses today (Plachkinova & Maurer, 2018). Target has adopted e-commerce and in-store shopping approaches for the customers’. The aim is to ensure that it increases the number of customers shopping with them at a particular time. Using the advancement in technology, it is possible to attract more customers in the new generation who prefer to shop online. At the same time, some people prefer to come to the store themselves and choose what they want. Having a store where they can accomplish this goal becomes necessary in advancing a company’s profits.

Target business model

The intense competition in the retail industry worldwide has led to businesses developing sustainable business models. Target’s well-thought-of business model generates massive revenues and profits every year (Alsharari, 2021). The business model and the company consists of a multi-pronged strategy that enables the company to operate effectively and produce huge profits. The business model consists of a range of cells and labels, with brands at the center of the business model. Target gets its products from all over the world, but some private labels are available in retail stores. The company has more than 40 labels, accounting for a third of the revenue it produces yearly. Since these products are owned by the company and produced in-house or made by contacted manufacturers, the company can dominate the merchandise segment and help differentiate its product Lines.

Target uses e-commerce as a business model to enhance competition in the retail industry. E-commerce is a trend that is gaining momentum in the retail industry today. It includes developing an e-commerce platform or using the available platforms to reach as many customers as possible. With the rapid development of technology, Target has adopted various platforms to reach as many customers as possible, including its e-commerce platform (Chun, 2019). The e-commerce approach combines an effective marketing strategy to create a compelling brand image. Target has been able to formulate its business model so that it automatically takes care of its brand image. It sells trendy products at lower prices instead of cheaper products in bulk. As a resource, the strategy leads to the company appealing to the younger generation. At the same time, the company ensures that it continues to operate its business model as time changes. One of the e

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