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W3 OMM622 Dis
Please Note: I am not sure if the assignment calls for paragraphs or other information, however, if it calls for paragraphs I need at least 3 for each.
I need 3 paragraphs for each discussion which is a total of 6 paragraphs for the part that requires paragraph. Please keep both separate and address each question. Please make sure youcheck grammar and punctuation errors, as well as quoting and using in text citations. PLEASE make sure you cite the information, do NOT plagiarize and ADD all references. No Cover Page Needed PLEASE INBOX ME IF YOU HAVE QUESTIONS

Part 1
Income Statement [NACE: 1, 2, 3, 5, 6, 8]
Referencing this weeks readings and lecture, address the following:
What are the two causes of an increasing or decreasing sales number?
Discuss all the reasons that might explain an increase or decrease in gross profit.
Part 2
Analyzing an Income Statement [NACE: 1, 2, 3, 5, 6, 8]
Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporations profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf’s performance for those three years?
Elf Corporation Income Statements for the Years Ending December 31

(in millions) 2010 2009 2008
Sales $700 $650 $550
Cost of goods sold 350 325 275
Gross profit 350 325 275
Operating Expenses:
Administrative 100 100 100
Advertising and marketing 50 75 75
Operating profit $200 $150 $100
Interest expense 70 50 30
Earnings before tax $130 $100 $ 70
Tax expense (50%) 65 50 35
Net income $65 $50 $35
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