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Introduction

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Problems or Issues Identified

Described your company’s issues and problems to be solved.

SWOT Analysis

Described your company’s Situation (SWOT) Analysis by explaining at least three items for each element. Apply your understanding of Chapter 7.

Strengths

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Weaknesses

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Opportunities

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Threats

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Management Analysis

Described how the four management functions (planning, organizing, leading & controlling) would help address this case. Apply your understanding of Chapter 7.

Planning

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Organizing

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Leading

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Controlling

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Marketing Analysis

Described how you would approach the Marketing Mix for your company using the 4 Ps. Apply your understanding of Chapter 13.

Product

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Price

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Place

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Promotion

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Financial Analysis (Optional, if applicable)

Describe how short-term solvency, activity, financial leverage, profitability and value ratios based on key financial statements affect this case (if applicable). Apply your understanding of Chapter 17.

Economic Analysis (Optional, if applicable)

Described how two macro factors (i.e., GDP, employment) & two Micro factors (i.e., supply/demand, production capability) affect this case (if applicable). Apply your understanding of Chapter 2.

Action Plan/Recommendations and Suggestions to Management

Provided an action plan for this case including how to prevent a future similar occurrence.

Conclusion

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Works Cited

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