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Module 12: Critical Thinking

Critical Thinking: Strategic Recommendations (115 points)

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:


  1. Explain      the corporate structure and provide a review of its business portfolio.
  2. What      advice would you provide on the use of portfolio matrices and which      portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge      matrix? Why?
  3. Apply      your recommended portfolio matrix and provide a portfolio analysis.
  4. How      does diversification create value through the linkages between      businesses?

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