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“Measures have great power, almost like genetic code, to shape action and performance. Whether at the equivalent of the cell level, the organ level, or the systems level, measures become the directional device that influence or even dictate the shape of the enterprise. Change the measure, and you change the organism.”

contemplate this quote in terms of your personal application of CBE (Conscious Business Ethics) both within the larger context of your life and the smaller subtext of your current and future work life. What measures do you personally take that become the directional influence of your life? What could you measure instead that would change who you are and who you seek to become? Be thoughtful in your writing and the application of the concept to yourself.

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